Empowerment Institute’s Center for Reinventing the Planet is the world’s foremost expert in empowerment and second order change. Over the past thirty years it has empowered millions of people worldwide to reduce their environmental footprint and hundreds of cities to become more sustainable. Since 2006, it has applied its behavior change methodology to empower tens of thousands of households to create low carbon lifestyles. It has participated in eight research studies on its behavior change methodology with one academic study describing it as “unsurpassed in changing behavior.” 

Empowerment Institute has won many awards including its Cool City Challenge initiative winning the prestigious NASA global competition as “the most outstanding solution in addressing human impact on the planet’s sustainability.” It had to meet the following criteria: “be game-changing, visionary and scalable; have an integrated strategy that addressed social, economic, environmental, policy and cultural issues; be regionally specific yet globally applicable; and backed up by a solid plan and the capability to move the solution forward.”

Empowerment Institute is the architect of the Cool City Challenge and responsible for its overall implementation. This includes the selection of the three California pilot cities and building their capacity in deploying and scaling the Cool Block and carbon neutral city methodologies; and supporting the 3 runner-up cities with the Cool Block portion of the campaign. Finally, it is responsible for raising additional financing for scaling the Cool City Challenge across California, America and the world.